HEAD OF PRODUCT DESIGN · TORONTO
I build design organizations that make engineering faster.
I built a 20+ person product design team at Havas Health and ran it as an in-house platform team for 12 agencies and 40+ client companies. Now I’m bringing that in-house.
Book a chat
40%
faster from concept to production-ready code
70%
less design debt across web and mobile
66%
less audit time with custom AI agents
What I bring
Leading design for many regulated products at once showed me what makes platforms scale. That's what I bring to an in-house team.
Teams that scale
Grew a team from 3 to 20+, led through five leads with their own direct reports.
Design that becomes a platform
Turned a design system into a funded platform adopted across 14 brands.
Regulated products, shipped faster
Brought medical, legal and regulatory reviewers into live sprints, cutting approval rounds from 6 to as few as 2.
Career Highlights
SVP & VP, Product Design
2022 to 2026
Built the global product design capability from 3 to 20+, run as an in-house platform team.
Principal Product Designer & Fractional Design Lead
2015 to present
Lead product design for ProComp's B2B insurance platform, with five products launched.
UX Manager
2021 to 2022
Rebuilt the product design team's foundations with engineering and product leads.
UX Lead & Sr. UX Architect
2015 to 2021
Led teams designing native and web products for Citibank and Citigold.
HOW I LEAD
Player-coach. I set the system, grow the people & stay close to the work.
Build systems so teams can thrive.
Hired 18 practitioners and created the Product Architecture, Product Design and DesignOps disciplines, with clear expectations at every level from Fellow to SVP.
Bring skeptics into the room.
Getting medical, legal and regulatory reviewers into live sprints took trust, not a process doc. Approval cycles dropped from 6 rounds to as few as 2.
Raise craft through critique.
High-trust critiques and design system training set the bar across the team.
Stay in the tools to understand the work.
Working hands-on in design and building our AI tools shows me what the team actually needs to succeed.
Selected work
Want the full story?
Book a 20-min chat
Brand variables
Channel variables
Surface theme variables
Components
Brand assets
Corporate website
App
App marketing
Social posts
Design system architecture
Biotechnology
Enterprise Design System
One design system. Hundreds of brands.
A master-to-sub-brand design system, delivered in eight weeks by four parallel pods, adopted for rollout across a Fortune 100 biotech's portfolio of hundreds of brands.
Insurance
B2B SaaS Applications
Brokers told us what would keep them. We built it.
Brokers said an integrated e-application would keep them from moving to competitor platforms. We designed and launched it, one of five products now live for ProComp.
Digital Health
Patient Care Platform
Four drugs. Ten indications. One app.
A connected app and patient portal that gives people on four medications across ten indications one place to manage their care, live in the US.
Fractional leadership
Also available for interim or fractional design leadership: simplifying architecture and unblocking engineering before you commit to a full-time hire.
Book a chat
Out of the office
Beyond the screen
I live in Toronto. When I step away from the screen you can usually find me doing one of these things:
- Indoor lead climbing: Projecting routes and working through 5.10- grades.
- Balcony gardening: everything from herbs to peppers and super dwarf apple trees.
- Fermentation: Fresh sourdough and homemade kombucha crafted to taste like cocktails.
- Press-on nails: Designing custom sets and sharing the creative process online.
Book a chat
Sabrina Alaimo
Head of Product Design · Toronto
Book a chat
HEAD OF PRODUCT DESIGN · TORONTO
I build design organizations that make engineering faster.
I built a 20+ person product design team at Havas Health and ran it as an in-house platform team for 12 agencies and 40+ client companies. Now I’m bringing that in-house.
Book a chat
40%
faster from concept to production-ready code
70%
less design debt across web and mobile
66%
less audit time with custom AI agents
What I bring
Leading design for many regulated products at once showed me what makes platforms scale. That's what I bring to an in-house team.
Teams that scale
Grew a team from 3 to 20+, led through five leads with their own direct reports.
Design that becomes a platform
Turned a design system into a funded platform adopted across 14 brands.
Regulated products, shipped faster
Brought medical, legal and regulatory reviewers into live sprints, cutting approval rounds from 6 to as few as 2.
Career Highlights
SVP & VP, Product Design
2022 to 2026
Built the global product design capability from 3 to 20+, run as an in-house platform team.
Principal Product Designer & Fractional Design Lead
2015 to present
Lead product design for ProComp's B2B insurance platform, with five products launched.
UX Manager
2021 to 2022
Rebuilt the product design team's foundations with engineering and product leads.
UX Lead & Sr. UX Architect
2015 to 2021
Led teams designing native and web products for Citibank and Citigold.
HOW I LEAD
Player-coach. I set the system, grow the people & stay close to the work.
Build systems so teams can thrive.
Hired 18 practitioners and created the Product Architecture, Product Design and DesignOps disciplines, with clear expectations at every level from Fellow to SVP.
Bring skeptics into the room.
Getting medical, legal and regulatory reviewers into live sprints took trust, not a process doc. Approval cycles dropped from 6 rounds to as few as 2.
Raise craft through critique.
High-trust critiques and design system training set the bar across the team.
Stay in the tools to understand the work.
Working hands-on in design and building our AI tools shows me what the team actually needs to succeed.
Selected work
Want the full story?
Book a 20-min chat
Brand variables
Channel variables
Surface theme variables
Components
Brand assets
Corporate website
App
App marketing
Social posts
Design system architecture
Biotechnology
Enterprise Design System
One design system. Hundreds of brands.
A master-to-sub-brand design system, delivered in eight weeks by four parallel pods, adopted for rollout across a Fortune 100 biotech's portfolio of hundreds of brands.
Insurance
B2B SaaS Applications
Brokers told us what would keep them. We built it.
Brokers said an integrated e-application would keep them from moving to competitor platforms. We designed and launched it, one of five products now live for ProComp.
Digital Health
Patient Care Platform
Four drugs. Ten indications. One app.
A connected app and patient portal that gives people on four medications across ten indications one place to manage their care, live in the US.
Fractional leadership
Also available for interim or fractional design leadership: simplifying architecture and unblocking engineering before you commit to a full-time hire.
Book a chat
Out of the office
Beyond the screen
I live in Toronto. When I step away from the screen you can usually find me doing one of these things:
- Indoor lead climbing: Projecting routes and working through 5.10- grades.
- Balcony gardening: everything from herbs to peppers and super dwarf apple trees.
- Fermentation: Fresh sourdough and homemade kombucha crafted to taste like cocktails.
- Press-on nails: Designing custom sets and sharing the creative process online.
Book a chat
Sabrina Alaimo
Head of Product Design · Toronto
Book a chat
HEAD OF PRODUCT DESIGN · TORONTO
I build design organizations that make engineering faster.
I built a 20+ person product design team at Havas Health and ran it as an in-house platform team for 12 agencies and 40+ client companies. Now I’m bringing that in-house.
Book a chat
40%
faster from concept to production-ready code
70%
less design debt across web and mobile
66%
less audit time with custom AI agents
What I bring
Leading design for many regulated products at once showed me what makes platforms scale. That's what I bring to an in-house team.
Teams that scale
Grew a team from 3 to 20+, led through five leads with their own direct reports.
Design that becomes a platform
Turned a design system into a funded platform adopted across 14 brands.
Regulated products, shipped faster
Brought medical, legal and regulatory reviewers into live sprints, cutting approval rounds from 6 to as few as 2.
Career Highlights
SVP & VP, Product Design
2022 to 2026
Built the global product design capability from 3 to 20+, run as an in-house platform team.
Principal Product Designer & Fractional Design Lead
2015 to present
Lead product design for ProComp's B2B insurance platform, with five products launched.
UX Manager
2021 to 2022
Rebuilt the product design team's foundations with engineering and product leads.
UX Lead & Sr. UX Architect
2015 to 2021
Led teams designing native and web products for Citibank and Citigold.
HOW I LEAD
Player-coach. I set the system, grow the people & stay close to the work.
Build systems so teams can thrive.
Hired 18 practitioners and created the Product Architecture, Product Design and DesignOps disciplines, with clear expectations at every level from Fellow to SVP.
Bring skeptics into the room.
Getting medical, legal and regulatory reviewers into live sprints took trust, not a process doc. Approval cycles dropped from 6 rounds to as few as 2.
Raise craft through critique.
High-trust critiques and design system training set the bar across the team.
Stay in the tools to understand the work.
Working hands-on in design and building our AI tools shows me what the team actually needs to succeed.
Selected work
Want the full story?
Book a 20-min chat
Brand variables
Channel variables
Surface theme variables
Components
Brand assets
Corporate website
App
App marketing
Social posts
Design system architecture
Biotechnology
Enterprise Design System
One design system. Hundreds of brands.
A master-to-sub-brand design system, delivered in eight weeks by four parallel pods, adopted for rollout across a Fortune 100 biotech's portfolio of hundreds of brands.
Insurance
B2B SaaS Applications
Brokers told us what would keep them. We built it.
Brokers said an integrated e-application would keep them from moving to competitor platforms. We designed and launched it, one of five products now live for ProComp.
Digital Health
Patient Care Platform
Four drugs. Ten indications. One app.
A connected app and patient portal that gives people on four medications across ten indications one place to manage their care, live in the US.
Fractional leadership
Also available for interim or fractional design leadership: simplifying architecture and unblocking engineering before you commit to a full-time hire.
Book a chat
Out of the office
Beyond the screen
I live in Toronto. When I step away from the screen you can usually find me doing one of these things:
- Indoor lead climbing: Projecting routes and working through 5.10- grades.
- Balcony gardening: everything from herbs to peppers and super dwarf apple trees.
- Fermentation: Fresh sourdough and homemade kombucha crafted to taste like cocktails.
- Press-on nails: Designing custom sets and sharing the creative process online.
Book a chat
Sabrina Alaimo
Head of Product Design · Toronto
Book a chat
HEAD OF PRODUCT DESIGN · TORONTO
I build design organizations that make engineering faster.
I built a 20+ person product design team at Havas Health and ran it as an in-house platform team for 12 agencies and 40+ client companies. Now I’m bringing that in-house.
Book a chat
40%
faster from concept to production-ready code
70%
less design debt across web and mobile
66%
less audit time with custom AI agents
What I bring
Leading design for many regulated products at once showed me what makes platforms scale. That's what I bring to an in-house team.
Teams that scale
Grew a team from 3 to 20+, led through five leads with their own direct reports.
Design that becomes a platform
Turned a design system into a funded platform adopted across 14 brands.
Regulated products, shipped faster
Brought medical, legal and regulatory reviewers into live sprints, cutting approval rounds from 6 to as few as 2.
Career Highlights
SVP & VP, Product Design
2022 to 2026
Built the global product design capability from 3 to 20+, run as an in-house platform team.
Principal Product Designer & Fractional Design Lead
2015 to present
Lead product design for ProComp's B2B insurance platform, with five products launched.
UX Manager
2021 to 2022
Rebuilt the product design team's foundations with engineering and product leads.
UX Lead & Sr. UX Architect
2015 to 2021
Led teams designing native and web products for Citibank and Citigold.
HOW I LEAD
Player-coach. I set the system, grow the people & stay close to the work.
Build systems so teams can thrive.
Hired 18 practitioners and created the Product Architecture, Product Design and DesignOps disciplines, with clear expectations at every level from Fellow to SVP.
Bring skeptics into the room.
Getting medical, legal and regulatory reviewers into live sprints took trust, not a process doc. Approval cycles dropped from 6 rounds to as few as 2.
Raise craft through critique.
High-trust critiques and design system training set the bar across the team.
Stay in the tools to understand the work.
Working hands-on in design and building our AI tools shows me what the team actually needs to succeed.
Selected work
Want the full story?
Book a 20-min chat
Brand variables
Channel variables
Surface theme variables
Components
Brand assets
Corporate website
App
App marketing
Social posts
Design system architecture
Biotechnology
Enterprise Design System
One design system. Hundreds of brands.
A master-to-sub-brand design system, delivered in eight weeks by four parallel pods, adopted for rollout across a Fortune 100 biotech's portfolio of hundreds of brands.
Insurance
B2B SaaS Applications
Brokers told us what would keep them. We built it.
Brokers said an integrated e-application would keep them from moving to competitor platforms. We designed and launched it, one of five products now live for ProComp.
Digital Health
Patient Care Platform
Four drugs. Ten indications. One app.
A connected app and patient portal that gives people on four medications across ten indications one place to manage their care, live in the US.
Fractional leadership
Also available for interim or fractional design leadership: simplifying architecture and unblocking engineering before you commit to a full-time hire.
Book a chat
Out of the office
Beyond the screen
I live in Toronto. When I step away from the screen you can usually find me doing one of these things:
- Indoor lead climbing: Projecting routes and working through 5.10- grades.
- Balcony gardening: everything from herbs to peppers and super dwarf apple trees.
- Fermentation: Fresh sourdough and homemade kombucha crafted to taste like cocktails.
- Press-on nails: Designing custom sets and sharing the creative process online.
Book a chat
Sabrina Alaimo
Head of Product Design · Toronto
Book a chat