HEAD OF PRODUCT DESIGN · TORONTO
I build design organizations that make engineering faster.
As Global Product Design Leader at Havas, I owned the design architecture behind a practice serving 14 agencies, set the practice standards for project teams drawn from a network of about 400 designers and scaled Figma and AI workflows across 40+ regulated client portfolios.
Book a chat
40%
faster from concept to production-ready code
70%
less component bloat and design debt
66%
less time on audits, planning and prototyping with AI
What I bring
Leading design across dozens of regulated products showed me how systems and AI scale enterprise impact.
Scaling outcomes and impact
Owned the architecture behind a practice serving 14 agencies and set the practice standards for project teams drawn from a network of about 400 designers
Design that becomes a platform
Turned a design system into a funded platform adopted across 14 brands
Regulated products, shipped faster
Brought medical legal reviewers into live sprints, cutting approval rounds from 6 to 2
Career Highlights
SVP & VP, Product Design
2022 to 2026
Global Product Design Leader. Built the global design practice serving 14 agencies and set the platform standards for project teams drawn from a network of about 400 designers.
Principal Product Designer & Fractional Design Lead
2015 to present
Lead product design for ProComp's B2B insurance platform, with five products launched.
UX Manager
2021 to 2022
Led UX, copywriting and visual design for 3M, United Healthcare, GoodLife Fitness and Casella, including the editable templates recommendation now live on United Healthcare's AEM site.
UX Lead & Sr. UX Architect
2015 to 2021
Led teams working as an extension of Citi's digital team on native and web products for Citibank and Citigold, including a paydown calculator that reached 1,000 plan enrollments in 17 days.
Architect and orchestrator of systems that scale outcomes, grounded in high craft
Build systems so teams can thrive.
Built the operating model across UX and service design, product design and DesignOps, keeping 91% of team capacity on active delivery.
Bring skeptics into the room.
Getting medical legal reviewers into live sprints took trust, not a process doc. Approval cycles dropped from 6 rounds to 2.
Raise craft through critique.
High-trust critiques and design system training set the bar across the team.
Supercharge delivery with AI.
Staying hands-on in Figma and building custom AI agents cut heuristic audit time by 66%, capacity planning time by two-thirds and prototyping from 10 hours to 1.
Selected work
Want the full story?
Book a 20-min chat
Brand variables
Channel variables
Surface theme variables
Components
Brand assets
Corporate website
App
App marketing
Social posts
Design system architecture
Biotechnology
Enterprise Design System
One design system. Hundreds of brands.
A master-to-sub-brand design system delivered in eight weeks by four parallel pods and adopted for rollout across a Fortune 100 biotech's portfolio.
Insurance
B2B SaaS Applications
Built to keep advisors on the platform.
We designed and launched an integrated e-application as one of five products now live for ProComp. Subsequent user testing indicated that this integrated approach would strengthen advisor retention.
Digital Health
Patient Care Platform
Four drugs. Ten indications. One app.
A connected app and patient portal that gives patients on multiple medications across ten indications one place to manage their care, live in the US.
Fractional leadership
Also available for interim or fractional design leadership: simplifying architecture and unblocking engineering before you commit to a full-time hire.
Book a chat
Out of the office
Beyond the screen
I live in Toronto. When I step away from the screen you can usually find me doing one of these things:
- Indoor lead climbing: Projecting routes and working through 5.10- grades.
- Balcony gardening: everything from herbs to peppers and super dwarf apple trees.
- Fermentation: Fresh sourdough and homemade kombucha crafted to taste like cocktails.
- Press-on nails: Designing custom sets and sharing the creative process online.
Book a chat
Sabrina Alaimo
Head of Product Design · Toronto
Book a chat
HEAD OF PRODUCT DESIGN · TORONTO
I build design organizations that make engineering faster.
As Global Product Design Leader at Havas, I owned the design architecture behind a practice serving 14 agencies, set the practice standards for project teams drawn from a network of about 400 designers and scaled Figma and AI workflows across 40+ regulated client portfolios.
Book a chat
40%
faster from concept to production-ready code
70%
less component bloat and design debt
66%
less time on audits, planning and prototyping with AI
What I bring
Leading design across dozens of regulated products showed me how systems and AI scale enterprise impact.
Scaling outcomes and impact
Owned the architecture behind a practice serving 14 agencies and set the practice standards for project teams drawn from a network of about 400 designers
Design that becomes a platform
Turned a design system into a funded platform adopted across 14 brands
Regulated products, shipped faster
Brought medical legal reviewers into live sprints, cutting approval rounds from 6 to 2
Career Highlights
SVP & VP, Product Design
2022 to 2026
Global Product Design Leader. Built the global design practice serving 14 agencies and set the platform standards for project teams drawn from a network of about 400 designers.
Principal Product Designer & Fractional Design Lead
2015 to present
Lead product design for ProComp's B2B insurance platform, with five products launched.
UX Manager
2021 to 2022
Led UX, copywriting and visual design for 3M, United Healthcare, GoodLife Fitness and Casella, including the editable templates recommendation now live on United Healthcare's AEM site.
UX Lead & Sr. UX Architect
2015 to 2021
Led teams working as an extension of Citi's digital team on native and web products for Citibank and Citigold, including a paydown calculator that reached 1,000 plan enrollments in 17 days.
HOW I LEAD
Architect and orchestrator of systems that scale outcomes, grounded in high craft
Build systems so teams can thrive.
Built the operating model across UX and service design, product design and DesignOps, keeping 91% of team capacity on active delivery.
Bring skeptics into the room.
Getting medical legal reviewers into live sprints took trust, not a process doc. Approval cycles dropped from 6 rounds to 2.
Raise craft through critique.
High-trust critiques and design system training set the bar across the team.
Supercharge delivery with AI
Staying hands-on in Figma and building custom AI agents cut heuristic audit time by 66%, capacity planning time by two-thirds and prototyping from 10 hours to 1.
Selected work
Want the full story?
Book a 20-min chat
Brand variables
Channel variables
Surface theme variables
Components
Brand assets
Corporate website
App
App marketing
Social posts
Design system architecture
Biotechnology
Enterprise Design System
One design system. Hundreds of brands.
A master-to-sub-brand design system delivered in eight weeks by four parallel pods and adopted for rollout across a Fortune 100 biotech's portfolio.
Insurance
B2B SaaS Applications
Built to keep advisors on the platform.
We designed and launched an integrated e-application as one of five products now live for ProComp. Subsequent user testing indicated that this integrated approach would strengthen advisor retention.
Digital Health
Patient Care Platform
Four drugs. Ten indications. One app.
A connected app and patient portal that gives patients on multiple medications across ten indications one place to manage their care, live in the US.
Fractional leadership
Also available for interim or fractional design leadership: simplifying architecture and unblocking engineering before you commit to a full-time hire.
Book a chat
Out of the office
Beyond the screen
I live in Toronto. When I step away from the screen you can usually find me doing one of these things:
- Indoor lead climbing: Projecting routes and working through 5.10- grades.
- Balcony gardening: everything from herbs to peppers and super dwarf apple trees.
- Fermentation: Fresh sourdough and homemade kombucha crafted to taste like cocktails.
- Press-on nails: Designing custom sets and sharing the creative process online.
Book a chat
Sabrina Alaimo
Head of Product Design · Toronto
Book a chat
HEAD OF PRODUCT DESIGN · TORONTO
I build design organizations that make engineering faster.
As Global Product Design Leader at Havas, I owned the design architecture behind a practice serving 14 agencies, set the practice standards for project teams drawn from a network of about 400 designers and scaled Figma and AI workflows across 40+ regulated client portfolios.
Book a chat
40%
faster from concept to production-ready code
70%
less component bloat and design debt
66%
less time on audits, planning and prototyping with AI
What I bring
Leading design across dozens of regulated products showed me how systems and AI scale enterprise impact.
Scaling outcomes and impact
Owned the architecture behind a practice serving 14 agencies and set the practice standards for project teams drawn from a network of about 400 designers
Design that becomes a platform
Turned a design system into a funded platform adopted across 14 brands
Regulated products, shipped faster
Brought medical legal reviewers into live sprints, cutting approval rounds from 6 to 2
Career Highlights
SVP & VP, Product Design
2022 to 2026
Global Product Design Leader. Built the global design practice serving 14 agencies and set the platform standards for project teams drawn from a network of about 400 designers.
Principal Product Designer & Fractional Design Lead
2015 to present
Lead product design for ProComp's B2B insurance platform, with five products launched.
UX Manager
2021 to 2022
Led UX, copywriting and visual design for 3M, United Healthcare, GoodLife Fitness and Casella, including the editable templates recommendation now live on United Healthcare's AEM site.
UX Lead & Sr. UX Architect
2015 to 2021
Led teams working as an extension of Citi's digital team on native and web products for Citibank and Citigold, including a paydown calculator that reached 1,000 plan enrollments in 17 days.
HOW I LEAD
Architect and orchestrator of systems that scale outcomes, grounded in high craft
Build systems so teams can thrive.
Built the operating model across UX and service design, product design and DesignOps, keeping 91% of team capacity on active delivery.
Bring skeptics into the room.
Getting medical legal reviewers into live sprints took trust, not a process doc. Approval cycles dropped from 6 rounds to 2.
Raise craft through critique.
High-trust critiques and design system training set the bar across the team.
Supercharge delivery with AI.
Staying hands-on in Figma and building custom AI agents cut heuristic audit time by 66%, capacity planning time by two-thirds and prototyping from 10 hours to 1.
Selected work
Want the full story?
Book a 20-min chat
Brand variables
Channel variables
Surface theme variables
Components
Brand assets
Corporate website
App
App marketing
Social posts
Design system architecture
Biotechnology
Enterprise Design System
One design system. Hundreds of brands.
A master-to-sub-brand design system delivered in eight weeks by four parallel pods and adopted for rollout across a Fortune 100 biotech's portfolio.
Insurance
B2B SaaS Applications
Built to keep advisors on the platform.
We designed and launched an integrated e-application as one of five products now live for ProComp. Subsequent user testing indicated that this integrated approach would strengthen advisor retention.
Digital Health
Patient Care Platform
Four drugs. Ten indications. One app.
A connected app and patient portal that gives patients on multiple medications across ten indications one place to manage their care, live in the US.
Fractional leadership
Also available for interim or fractional design leadership: simplifying architecture and unblocking engineering before you commit to a full-time hire.
Book a chat
Out of the office
Beyond the screen
I live in Toronto. When I step away from the screen you can usually find me doing one of these things:
- Indoor lead climbing: Projecting routes and working through 5.10- grades.
- Balcony gardening: everything from herbs to peppers and super dwarf apple trees.
- Fermentation: Fresh sourdough and homemade kombucha crafted to taste like cocktails.
- Press-on nails: Designing custom sets and sharing the creative process online.
Book a chat
Sabrina Alaimo
Head of Product Design · Toronto
Book a chat
HEAD OF PRODUCT DESIGN · TORONTO
I build design organizations that make engineering faster.
As Global Product Design Leader at Havas, I owned the design architecture behind a practice serving 14 agencies, set the practice standards for project teams drawn from a network of about 400 designers and scaled Figma and AI workflows across 40+ regulated client portfolios.
Book a chat
40%
faster from concept to production-ready code
70%
less component bloat and design debt
66%
less time on audits, planning and prototyping with AI
What I bring
Leading design across dozens of regulated products showed me how systems and AI scale enterprise impact.
Scaling outcomes and impact
Owned the architecture behind a practice serving 14 agencies and set the practice standards for project teams drawn from a network of about 400 designers
Design that becomes a platform
Turned a design system into a funded platform adopted across 14 brands
Regulated products, shipped faster
Brought medical legal reviewers into live sprints, cutting approval rounds from 6 to 2
Career Highlights
SVP & VP, Product Design
2022 to 2026
Global Product Design Leader. Built the global design practice serving 14 agencies and set the platform standards for project teams drawn from a network of about 400 designers.
Principal Product Designer & Fractional Design Lead
2015 to present
Lead product design for ProComp's B2B insurance platform, with five products launched.
UX Manager
2021 to 2022
Led UX, copywriting and visual design for 3M, United Healthcare, GoodLife Fitness and Casella, including the editable templates recommendation now live on United Healthcare's AEM site.
UX Lead & Sr. UX Architect
2015 to 2021
Led teams working as an extension of Citi's digital team on native and web products for Citibank and Citigold, including a paydown calculator that reached 1,000 plan enrollments in 17 days.
HOW I LEAD
Architect and orchestrator of systems that scale outcomes, grounded in high craft
Build systems so teams can thrive.
Built the operating model across UX and service design, product design and DesignOps, keeping 91% of team capacity on active delivery.
Bring skeptics into the room.
Getting medical legal reviewers into live sprints took trust, not a process doc. Approval cycles dropped from 6 rounds to 2.
Raise craft through critique.
High-trust critiques and design system training set the bar across the team.
Supercharge delivery with AI.
Staying hands-on in Figma and building custom AI agents cut heuristic audit time by 66%, capacity planning time by two-thirds and prototyping from 10 hours to 1.
Selected work
Want the full story?
Book a 20-min chat
Brand variables
Channel variables
Surface theme variables
Components
Brand assets
Corporate website
App
App marketing
Social posts
Design system architecture
Biotechnology
Enterprise Design System
One design system. Hundreds of brands.
A master-to-sub-brand design system delivered in eight weeks by four parallel pods and adopted for rollout across a Fortune 100 biotech's portfolio.
Insurance
B2B SaaS Applications
Built to keep advisors on the platform.
We designed and launched an integrated e-application as one of five products now live for ProComp. Subsequent user testing indicated that this integrated approach would strengthen advisor retention.
Digital Health
Patient Care Platform
Four drugs. Ten indications. One app.
A connected app and patient portal that gives patients on multiple medications across ten indications one place to manage their care, live in the US.
Fractional leadership
Also available for interim or fractional design leadership: simplifying architecture and unblocking engineering before you commit to a full-time hire.
Book a chat
Out of the office
Beyond the screen
I live in Toronto. When I step away from the screen you can usually find me doing one of these things:
- Indoor lead climbing: Projecting routes and working through 5.10- grades.
- Balcony gardening: everything from herbs to peppers and super dwarf apple trees.
- Fermentation: Fresh sourdough and homemade kombucha crafted to taste like cocktails.
- Press-on nails: Designing custom sets and sharing the creative process online.
Book a chat
Sabrina Alaimo
Head of Product Design · Toronto
Book a chat