Product design
leader
I design for
scale.
Recent Enterprise Impact
40%
in efficiency
Established design system framework to accelerate speed to market.
70%
in design debt
Standardized components across multiple web and mobile ecosystems.
66%
audit time
Deployed custom AI agents to cut heuristic audits from 45 hours to 15 hours.
Head of Product Design for B2B SaaS, FinTech and HealthTech. I build high-velocity systems so lean teams can ship at enterprise scale
SelecT organizations I’ve worked with
Career Highlights
Scaled a centralized Product Design and DesignOps capability hub from 3 to 20 practitioners, deployed as lean 1 to 4 person autonomous pods servicing 12 global agencies.
Our hub owned how Figma was used globally across the network, establishing tokenized component systems that increased delivery efficiency by 40% and cut common prototyping tasks from 10 hours down to 1 hour. By putting decentralized governance in place and building custom AI agents for effort estimation and heuristic audits, we kept over 90% of team capacity on active delivery, cut audit cycles by 66% and reduced regulatory review rounds from 6 down to 2.
Through my practice Labirda Communications, I serve as Principal Product Designer for Procomp's B2B insurance platform, leading the end-to-end design of New Business, Inforce Calculation, Get a Quote, E-Application and the Life Insurance Needs Calculator. I translate dense actuarial logic into intuitive workflows for insurance brokers and validate product direction through ongoing user testing.
Partnered with engineering and product leaders to rebuild the structural foundation of the product design team. I put clear component standards, mentoring frameworks and rapid prototyping workflows in place to speed up how cross-functional teams delivered complex enterprise platforms.
Directed embedded agile pods for Citibank and Citigold, operating as an integrated extension of the client's internal product organization. I evolved their wealth management offerings across iOS, Android and responsive web, delivering WCAG-compliant design systems that reduced legal risk and cut call center volume.
Approach: applied systems thinking
Simplifying complex health & financial workflows.
My background is rooted in applied systems thinking. I gravitate toward hard problems in high-stakes spaces. I find strict compliance rules, legacy code and heavy data governance exciting. Those constraints force us to build better software.
I specialize in owning the design-to-engineering pipeline. When we build the right foundational components we systematize a great user experience across the entire platform. This clean operational infrastructure is the exact foundation required to successfully deploy AI acceleration. Treating design as a core operational engine allows product and engineering teams to cut repetitive rework and focus entirely on solving real user problems.
Fractional Leadership & Advisory
Alongside permanent executive roles I take on select fractional contract work.
Scaling organizations often need an interim leader to step in to simplify their architecture and unblock engineering without adding permanent headcount bloat. I provide that immediate operational lift.
Selected work
I specialize in owning the end-to-end design-to-engineering pipeline. I simplify legacy debt, scale up shared systems and build AI directly into the workflow so cross-functional teams can drastically speed up how they ship product.
Brand variables
Channel variables
Surface theme variables
Components
Brand assets
Corporate website
App
App marketing
Social posts
Design system architecture
Biotechnology
Unifying a fragmented ecosystem through scalable system architecture
Enterprise Design System
Insurance
Creating a digital workspace for complex Broker workflows
B2B SaaS Applications
Digital Health
Streamlining Complex Health Indications into a Single Digital Ecosystem
Patient Care Platform
Out of the office
Beyond the screen
I live in Toronto. When I step away from the screen you can usually find me doing one of these things:
- Climbing: Projecting complex routes on the wall and currently working through 5.10- climbs.
- Microclimates: Cultivating a balcony garden with everything from herbs to peppers and super dwarf apple trees.
- Fermentation: Baking fresh sourdough and brewing batches of homemade kombucha crafted to taste like cocktails.
- Press-on nails: Designing custom sets and sharing the creative process online.
Let’s chat!
Sabrina
Head of Product Design / Toronto
Sabrina
Let’s chat!
Product design
leader
I design for
scale.
Recent Enterprise Impact
40%
in efficiency
Established design system framework to accelerate speed to market.
70%
in design debt
Standardized components across multiple web and mobile ecosystems.
66%
audit time
Deployed custom AI agents to cut heuristic audits from 45 hours to 15 hours.
Head of Product Design for B2B SaaS, FinTech and HealthTech. I build high-velocity systems so lean teams can ship at enterprise scale
SelecT organizations I’ve worked with
Career Highlights
Scaled a centralized Product Design and DesignOps capability hub from 3 to 20 practitioners, deployed as lean 1 to 4 person autonomous pods servicing 12 global agencies.
Our hub owned how Figma was used globally across the network, establishing tokenized component systems that increased delivery efficiency by 40% and cut common prototyping tasks from 10 hours down to 1 hour. By putting decentralized governance in place and building custom AI agents for effort estimation and heuristic audits, we kept over 90% of team capacity on active delivery, cut audit cycles by 66% and reduced regulatory review rounds from 6 down to 2.
Through my practice Labirda Communications, I serve as Principal Product Designer for Procomp's B2B insurance platform, leading the end-to-end design of New Business, Inforce Calculation, Get a Quote, E-Application and the Life Insurance Needs Calculator. I translate dense actuarial logic into intuitive workflows for insurance brokers and validate product direction through ongoing user testing.
Partnered with engineering and product leaders to rebuild the structural foundation of the product design team. I put clear component standards, mentoring frameworks and rapid prototyping workflows in place to speed up how cross-functional teams delivered complex enterprise platforms.
Directed embedded agile pods for Citibank and Citigold, operating as an integrated extension of the client's internal product organization. I evolved their wealth management offerings across iOS, Android and responsive web, delivering WCAG-compliant design systems that reduced legal risk and cut call center volume.
Approach: applied systems thinking
Simplifying complex health & financial workflows.
My background is rooted in applied systems thinking. I gravitate toward hard problems in high-stakes spaces. I find strict compliance rules, legacy code and heavy data governance exciting. Those constraints force us to build better software.
I specialize in owning the design-to-engineering pipeline. When we build the right foundational components we systematize a great user experience across the entire platform. This clean operational infrastructure is the exact foundation required to successfully deploy AI acceleration. Treating design as a core operational engine allows product and engineering teams to cut repetitive rework and focus entirely on solving real user problems.
Fractional Leadership & Advisory
Alongside permanent executive roles I take on select fractional contract work.
Scaling organizations often need an interim leader to step in to simplify their architecture and unblock engineering without adding permanent headcount bloat. I provide that immediate operational lift.
Selected work
I specialize in owning the end-to-end design-to-engineering pipeline. I simplify legacy debt, scale up shared systems and build AI directly into the workflow so cross-functional teams can drastically speed up how they ship product.
Brand variables
Channel variables
Surface theme variables
Components
Brand assets
Corporate website
App
App marketing
Social posts
Design system architecture
Biotechnology
Expand
Unifying a fragmented ecosystem through scalable system architecture
Enterprise Design System
Insurance
Expand
Creating a digital workspace for complex Broker workflows
B2B SaaS Applications
Digital Health
Expand
Streamlining Complex Health Indications into a Single Digital Ecosystem
Patient Care Platform
Out of the office
Beyond the screen
I live in Toronto. When I step away from the screen you can usually find me doing one of these things:
- Climbing: Projecting complex routes on the wall and currently working through 5.10- climbs.
- Microclimates: Cultivating a balcony garden with everything from herbs to peppers and super dwarf apple trees.
- Fermentation: Baking fresh sourdough and brewing batches of homemade kombucha crafted to taste like cocktails.
- Press-on nails: Designing custom sets and sharing the creative process online.
Let’s chat!
Sabrina
Head of Product Design / Toronto
Sabrina
Let’s chat!
Product design
leader
I design for
scale.
Recent Enterprise Impact
40%
in efficiency
Established design system framework to accelerate speed to market.
70%
in design debt
Standardized components across multiple web and mobile ecosystems.
66%
audit time
Deployed custom AI agents to cut heuristic audits from 45 hours to 15 hours.
Head of Product Design for B2B SaaS, FinTech and HealthTech. I build high-velocity systems so lean teams can ship at enterprise scale
SelecT organizations I’ve worked with
Career Highlights
Scaled a centralized Product Design and DesignOps capability hub from 3 to 20 practitioners, deployed as lean 1 to 4 person autonomous pods servicing 12 global agencies.
Our hub owned how Figma was used globally across the network, establishing tokenized component systems that increased delivery efficiency by 40% and cut common prototyping tasks from 10 hours down to 1 hour. By putting decentralized governance in place and building custom AI agents for effort estimation and heuristic audits, we kept over 90% of team capacity on active delivery, cut audit cycles by 66% and reduced regulatory review rounds from 6 down to 2.
Through my practice Labirda Communications, I serve as Principal Product Designer for Procomp's B2B insurance platform, leading the end-to-end design of New Business, Inforce Calculation, Get a Quote, E-Application and the Life Insurance Needs Calculator. I translate dense actuarial logic into intuitive workflows for insurance brokers and validate product direction through ongoing user testing.
Partnered with engineering and product leaders to rebuild the structural foundation of the product design team. I put clear component standards, mentoring frameworks and rapid prototyping workflows in place to speed up how cross-functional teams delivered complex enterprise platforms.
Directed embedded agile pods for Citibank and Citigold, operating as an integrated extension of the client's internal product organization. I evolved their wealth management offerings across iOS, Android and responsive web, delivering WCAG-compliant design systems that reduced legal risk and cut call center volume.
Approach: applied systems thinking
Simplifying complex health & financial workflows.
My background is rooted in applied systems thinking. I gravitate toward hard problems in high-stakes spaces. I find strict compliance rules, legacy code and heavy data governance exciting. Those constraints force us to build better software.
I specialize in owning the design-to-engineering pipeline. When we build the right foundational components we systematize a great user experience across the entire platform. This clean operational infrastructure is the exact foundation required to successfully deploy AI acceleration. Treating design as a core operational engine allows product and engineering teams to cut repetitive rework and focus entirely on solving real user problems.
Fractional Leadership & Advisory
Alongside permanent executive roles I take on select fractional contract work.
Scaling organizations often need an interim leader to step in to simplify their architecture and unblock engineering without adding permanent headcount bloat. I provide that immediate operational lift.
Selected work
I specialize in owning the end-to-end design-to-engineering pipeline. I simplify legacy debt, scale up shared systems and build AI directly into the workflow so cross-functional teams can drastically speed up how they ship product.
Biotechnology
Unifying a fragmented ecosystem through scalable system architecture
Enterprise Design System
Brand variables
Channel variables
Surface theme variables
Components
Brand assets
Corporate website
App
App marketing
Social posts
Design system architecture
Insurance
Creating a digital workspace for complex Broker workflows
B2B SaaS Applications
Digital Health
Streamlining Complex Health Indications into a Single Digital Ecosystem
Patient Care Platform
Out of the office
Beyond the screen
I live in Toronto. When I step away from the screen you can usually find me doing one of these things:
- Climbing: Projecting complex routes on the wall and currently working through 5.10- climbs.
- Microclimates: Cultivating a balcony garden with everything from herbs to peppers and super dwarf apple trees.
- Fermentation: Baking fresh sourdough and brewing batches of homemade kombucha crafted to taste like cocktails.
- Press-on nails: Designing custom sets and sharing the creative process online.
Let’s chat!
Sabrina
Head of Product Design / Toronto
Sabrina
Let’s chat!
Product design
leader
I design for
scale.
Recent Enterprise Impact
40%
in efficiency
Established design system framework to accelerate speed to market.
70%
in design debt
Standardized components across multiple web and mobile ecosystems.
66%
audit time
Deployed custom AI agents to cut heuristic audits from 45 hours to 15 hours.
Head of Product Design for B2B SaaS, FinTech and HealthTech. I build high-velocity systems so lean teams can ship at enterprise scale
SelecT organizations I’ve worked with
Career Highlights
Scaled a centralized Product Design and DesignOps capability hub from 3 to 20 practitioners, deployed as lean 1 to 4 person autonomous pods servicing 12 global agencies.
Our hub owned how Figma was used globally across the network, establishing tokenized component systems that increased delivery efficiency by 40% and cut common prototyping tasks from 10 hours down to 1 hour. By putting decentralized governance in place and building custom AI agents for effort estimation and heuristic audits, we kept over 90% of team capacity on active delivery, cut audit cycles by 66% and reduced regulatory review rounds from 6 down to 2.
Through my practice Labirda Communications, I serve as Principal Product Designer for Procomp's B2B insurance platform, leading the end-to-end design of New Business, Inforce Calculation, Get a Quote, E-Application and the Life Insurance Needs Calculator. I translate dense actuarial logic into intuitive workflows for insurance brokers and validate product direction through ongoing user testing.
Partnered with engineering and product leaders to rebuild the structural foundation of the product design team. I put clear component standards, mentoring frameworks and rapid prototyping workflows in place to speed up how cross-functional teams delivered complex enterprise platforms.
Directed embedded agile pods for Citibank and Citigold, operating as an integrated extension of the client's internal product organization. I evolved their wealth management offerings across iOS, Android and responsive web, delivering WCAG-compliant design systems that reduced legal risk and cut call center volume.
Approach: applied systems thinking
Simplifying complex health & financial workflows.
My background is rooted in applied systems thinking. I gravitate toward hard problems in high-stakes spaces. I find strict compliance rules, legacy code and heavy data governance exciting. Those constraints force us to build better software.
I specialize in owning the design-to-engineering pipeline. When we build the right foundational components we systematize a great user experience across the entire platform. This clean operational infrastructure is the exact foundation required to successfully deploy AI acceleration. Treating design as a core operational engine allows product and engineering teams to cut repetitive rework and focus entirely on solving real user problems.
Fractional Leadership & Advisory
Alongside permanent executive roles I take on select fractional contract work.
Scaling organizations often need an interim leader to step in to simplify their architecture and unblock engineering without adding permanent headcount bloat. I provide that immediate operational lift.
Selected work
I specialize in owning the end-to-end design-to-engineering pipeline. I simplify legacy debt, scale up shared systems and build AI directly into the workflow so cross-functional teams can drastically speed up how they ship product.
Biotechnology
Unifying a fragmented ecosystem through scalable system architecture
Enterprise Design System
Brand variables
Channel variables
Surface theme variables
Components
Brand assets
Corporate website
App
App marketing
Social posts
Design system architecture
Insurance
Creating a digital workspace for complex Broker workflows
B2B SaaS Applications
Digital Health
Streamlining Complex Health Indications into a Single Digital Ecosystem
Patient Care Platform
Out of the office
Beyond the screen
I live in Toronto. When I step away from the screen you can usually find me doing one of these things:
- Climbing: Projecting complex routes on the wall and currently working through 5.10- climbs.
- Microclimates: Cultivating a balcony garden with everything from herbs to peppers and super dwarf apple trees.
- Fermentation: Baking fresh sourdough and brewing batches of homemade kombucha crafted to taste like cocktails.
- Press-on nails: Designing custom sets and sharing the creative process online.
Let’s chat!
Sabrina
Head of Product Design / Toronto
Sabrina
Let’s chat!